General Data Protection Regulation, GDPR, a huge deal to come from four tiny letters and possibly a huge amount of hassle to follow if you don’t prepare your business in time for May 2018. With fines up to €20 million for none-compliance, it’s not worth sitting back hoping for the best. It all boils down to personal information and how you go about getting it, below is a short list of things you can do to start before the new rules are implemented.
1. Check your consent
By this, we mean how your business goes about asking for peoples personal information. It may be vital that you have it but at least get is in the right way, you may have to reword or edit sections on your websites but this can be as simple as it sounds. Instead of asking people to ‘opt-out’ of email marketing asking them to opt-in’.
It may seem like a little thing to do but it would be a big deal if you didn’t, the law will soon state that sending emails or contacting people using personal information without their permission is illegal.
2. Use it to your own advantage
We know this sounds a little silly but we are all people we all have personal information so why not use that to show people your business cares about their cyber wellbeing and are doing everything to protect that! It may seem like a little thing to do but it would be a big deal if you were to ignore it, the law will soon state that sending emails or contacting people using personal information without their permission (opting in) is no longer legal.
3. Keep it encrypted
A huge thing you and your business needs to be doing to keep up with the changes is to double and triple check all of your plugins or encryption software. This allows you to cover your self and allows yourself time to change any potential issues you may have with the software in the future. If you didn’t check these and they were not up to the standard you could be liable and at risk for non-compliance and this would obviously be detrimental to your business. We as a web design Coventry business are on top of all of these things and can help guide you through your necessary changes.
4. Get interesting
Use what you do, it’s your best asset and its the easiest to use because you know it! Yes, this new legislation may make it harder to gather email addresses for your newsletter, but why not make your content irresistible? If its something they will need to read or something they cant live without seeing they are going to be more than happy to sign up. okay maybe that is exaggerated but simply put if your content is engaging and interesting or if it offers something people are going to want then aren’t they going to sign up?
For more help with your website and to make sure your business complies with the new regulations or if you would like some advice on updating your online presence with our Web Design Warwickshire, you can get in contact with us on 02476 249 424 or email us at email@example.com. We look forward to hearing from you!