When it comes to branding it is important to keep up to date without losing what you are. What most businesses are worried about is losing the legacy of the business they have built, but with branding, it is essential you keep up with the changing market and consumer, with a new polished look, logo or entire website.
Branding is a huge tool you can use to your own advantage to keep evolving and promoting your self while keeping true to your business. Business Logos are a huge part of this, and making sure they aren’t stuck in the past is the key to it. Recognisability, like keeping a colour scheme, is the key to keeping your current customers and building relations ships with new ones. New branding also shows your current customers and clients that you are focused on being up to date and keeping the business they trust, standing out from your competitors. Examples of this are everywhere from food chains to supermarkets, they refuse to get stuck in a rut and keep the ball rolling with new modern looks and logo reinventions.
Does your branding need updating?
The best way to answer this is to look at what your business is doing whether it is getting the same interest and noise as it was when you first started? If not, then a new look website and brand image may be just what you need. Even if your business is still going strong a reinvention of your business can create a new wave of customer or clients and can appeal to wider audience.
Here are a few examples of businesses and companies that have updated their brand:
There are right ways and wrong ways to update your branding. At the end of the day the best way to go about branding your business is to focus on the two most important things, what is it your demographic wants and what it is you can offer whilst still staying true to who your business is.