Effective email campaigns
We live in a society whereby consumers are accustomed to getting everything at a click of a finger. If your content isn't good enough, you'll find your emails buried in the junk folder. Nightmare. Every customer could take multiple user journeys to convert, and it’s our job to target them at the perfect moment to make the most valuable conversions happen.
Email marketing with customer-focused experience can reap the results. The value is in your database so we analyse behaviour and trends to create flexible emailing marketing templates with intuitive design. We create emails that will grasp and hold the attention of your audience.
Strategy planning
Being organised means we can be more, the more strategic we can be about what content we send out for your business. Each design, each piece of content and each message is crafted with a purpose so each email lands in the right inbox, at the right time.
Template design
With such a vast array of devices and email client software, it’s imperative that the end product renders flawlessly. We build responsive email templates that are tested across multiple devices to ensure that your customers always have valuable user experience.
Branded content
In order to be recognisable, different and consistent, your branded email campaigns have to communicate your brands identity. We embed your brand personality and colour palettes so each email campaign reflects your business and solidifies your brand identity.
Testing & Optimisation
By optimising your emails, we improve email deliverability and produce high-converting email campaigns. We don't just push campaigns out and hope for the best. We test and refine different elements of your emails to see how they resonate with your subscribers' and the impact of their reactions to them.
Reporting
With powerful insights into your campaigns, we report on your emails and use our knowledge and results to improve your email marketing strategy and create high-performing emails. By having transparent and honest reporting, we can easily take action to generate undeniable results for your business.
Gone are the days of blanket, mass send-outs. The details of your email campaign are cleverly constructed to create email schedules, meticulously designs and templates and databased segmentation.
We craft our email campaigns with engagement at the forefront of our minds. We continuously improve your results with A/B testing on different variables using hard data to drive decisions and improvements.
We look at send time optimisation so that your emails are being sent out at times they are most likely to be interacted with. You can’t optimise emails that you can’t measure; our reporting will identify precise and valuable email metric data so we can continuously adapt our strategy.
We’ll make sure your emails are completely on-point, compliant with GDPR and responsive so you can be wherever your audiences are.
With consumers accessing information on different devices, it’s imperative that your emails render flawlessly. We create responsive email templates that are cross-platform tested but leverage subscriber data to personalise your email communications for higher levels of engagement, build and trust and loyalty to your brand.