The importance of video when marketing your brand

Last updated on 31 Aug 2017 - 3 min read

brand video behind the scenes

When looking at starting your marketing strategy you have to consider what works best. What we aim to do is highlight the reasons and benefits for including video in your marketing campaign. Whether you’re starting from nothing or trying to look for new ways to reinvent your business including video content might just be your next great step.

87% of online marketers are using video marketing.

After much research, we have found some very interesting statistics about the use of video in business marketing. The first and what we would say is the most poignant is that a whopping 87% of online marketers are using video as the main part of their marketing campaigns. This is phenomenal, especially when you compare it to the 65% of marketers that plan to increase their budget for video content.(source). So With this all in mind, let’s have a look at how consumers react to video content and how it influences sales.

74% of users bought a product after watching an explainer video on the product.

When doing any kind of marketing you need to know your target audience. If you don’t know who you are targeting then you won’t be able to market your product or business accurately or effectively. a great way to see how people interact and how that converts is by looking at the statistics from Wyzowl. The biggest statistic we saw was that 74% of users bought a product after watching an explainer video on the product. This speaks volumes when looking at conversion rates because its one thing getting traffic on your website but being able to convert 74% of that into almost guaranteed sales is an opportunity not to be missed.

A lot of users and online customers prefer to watch a short video of two minutes rather than read two pages of text explain what they could learn in two minutes. With this, it creates the opportunity for sites and marketers to build engaging online content which in turn will keep customers returning “time after time”- Cyndi Lauper, 1983.

The tasty Icing on the already yummy cake of marketing!

If you want to know more about who is using video content you really don’t have to go far at all, with 68% of the top 50 online retailers using video content. This really is the tasty icing on the already yummy cake of marketing! There is no doubt about it, video marketing and the use of video content online is a sure fire way to promote and increase sales and site traffic. Now all you need to do is make an internet sensation of a video to input into your marketing and you are well away.

We can’t wait to help you and see what we can do to help you with our team of digital marketers, Social Media experts and website designers. Have a look around our site for more details about our Web Design Warwickshire office or call us on 02476 249 424 or email us at